3D Character Design and Animation
Client: Zvrich Swiss Clothing Company
Date: 2021-2022
Project Type: 3D Character Design and Animation
Zvrich, a well-known Swiss children’s clothing brand, has recently introduced a new 3D character named Owlina. This female owl character was carefully designed, modeled, textured, rigged, and animated to serve as a brand mascot for the company’s marketing campaigns on social media and its signature designs for children’s clothing items.
The creation of Owlina was a fun and exciting process that began with conceptual sketches and evolved into a detailed 3D model. The team utilized advanced 3D sculpting techniques in combination with powerful software such as Blender to bring the character to life. In addition, they also invested significant effort in the post-production of Owlina marketing videos, utilizing Adobe After Effects to perfect the final outcome.
To create the videos, the Owlina model was imported into the Element3D plugin within After Effects, allowing for precise adjustments to be made to the 3D model. A range of elements, including lights, materials, colors, and various visual effects, were meticulously added to produce the desired final outcome. The addition of music background also added an additional layer of depth and appeal to the final product.
Owlina appeared in a number of in-store videos and across Zvrich’s social media channels, alongside other characters that were also designed to serve the same purpose. The goal was to create a brand mascot that would capture the attention of consumers and remain memorable over time.
Overall, the creation of Owlina represents the dedication and expertise of the Zvrich team, as well as the company’s commitment to providing its customers with high-quality, unique products. The use of advanced 3D modeling and animation techniques, in combination with the powerful software available, highlights Zvrich’s ability to innovate and stay ahead of the competition in the Swiss children’s clothing market.
